Our Story

A love of food; a passion for nutrition; a lifetime in fitness; a formal education in nursing and psychology; and a desire to share that with others: this is the recipe for Superior Nutrition! We created our business and diverse programs because we know there is a lack of comprehensive, professional, educated health and wellness programs. Superior Nutrition changes that!

A healthy lifestyle consists of eating food that is good for your body, not deprivation. As nutrition experts and food lovers, we want YOU to enjoy and feel good about what you are eating. Our programs vary depending client's unique goals and needs.  Whether you just want some recipe inspo, accountability or you have some health or nutrition challenges, we've got the perfect option for you.  You’ll be amazed at how delicious a healthy lifestyle can be!

We’ve applied our years of formal and practical health & wellness knowledge towards creating programs that help you achieve your best health outcomes and quality of life. Our programs are customized and individualized to your unique goals and create lasting results and lifestyles. 

If you're ready to bring your health to the next level, we've got some incredible programs to help you get there.

About the Founder

Jenni Ritchie is a Registered Nurse with a BA Psych; and her interest in food, nutrition, and coaching started well before that! As a mother of two, she also understands the importance of taking care of your body to be able to take care of others, and how essential it is to teach our children to do the same.

Growing up in a family of kinesiologists and personal trainers, Jenni recognized the integral connection between fitness, health, and wellness at a young age. After working as a nurse, personal trainer and nutritionist for 10 years, she saw an opportunity to do more to make nutrition more accessible to more people. Add her love for baking, and Superior Bakes was born!  Now she incorporates both services and products to help clients on all levels.

Jenni’s background and qualifications in nutrition include Functional Diagnostic Nutritionist, Metabolic Typing Advisor Level 1&2, Working Against Gravity & Precision Nutrition Coach, and Dr. Berg Keto Coach. She's currently completing her Health & Wellness Coaching Diploma at McMaster University.  Jenni has worked with hundreds of individuals over the years to help them achieve their health, fitness, and nutrition goals.

Additionally, she's a CrossFit Level 2 Trainer, CrossFit Gymnastics, Weightlifting & Mobility Trainer, Reiki Master, and has training and coaching experience in Spinning, Yoga and Pilates. Whether you’re looking for a new favourite recipe or a transformative nutrition, health and wellness plan, Jenni is the perfect person to have in your corner!